she had spent years as a Women's Health Physiotherapist in the NHS, and wanted something of her own alongside it — a small private practice built around postnatal recovery and pelvic health, run on her own schedule.
A Private Practice’s Journey From Invisible to Fully Booked with SEO Services
Note: This is an in-progress result. The practice is 4 months into a 6-month plan, and figures below reflect where things stand today.
She had years of NHS experience helping women recover and rebuild, and a specialty in high demand. What she didn’t have, when her private practice launched, was a single website, Google listing, or online presence of any kind. That’s when she came to us with nothing to build on. We built her entire online presence from zero, alongside a full-time NHS career.
Results We've Delivered for the Clinic
0 → 120 visits/month
0 → 5–6 per month
0 → 12 reviews
Unranked → Page 1–2
she had spent years as a Women's Health Physiotherapist in the NHS, and wanted something of her own alongside it — a small private practice built around postnatal recovery and pelvic health, run on her own schedule.
She set up the practice. Then nothing happened. No enquiries, no bookings, no new patients — despite having a specialty that women in her area were actively searching for every week.
The issue wasn't her ability or her market. It was that when someone searched for a "women's health physiotherapist near me" or "postnatal physiotherapy," Nicola wasn't part of that search at all.
She had no website, no Google Business profile, and no local listings — nothing for a prospective patient to find. None existed for the practice.
None had been set up.
None existed anywhere online.
Not ranked for any relevant term.
0 sessions per month.
0 total Google reviews.
Competitors had established websites, reviews, and strong local authority.
High search demand with relatively low competition.
Unlike most practices, the practice had zero online presence. We built a strong online presence for her Physiotherapic Clinic.
With nothing online to begin with, the first step was a website built specifically around postnatal and pelvic health physiotherapy, structured from day one to rank and convert rather than retrofitted later.
search data showed consistent demand for terms like "pelvic floor physiotherapy," "postnatal physiotherapy near me," and "pelvic health specialist." The site and content plan were built around these specific terms rather than generic physiotherapy language.
Categories, services, photos, and location details were set up from scratch, giving the practice a complete local presence where none had existed.
Listings were added across major healthcare and local directories to build local authority and ensure the practice appeared everywhere prospective patients were already searching.
Because Nicola already had genuine NHS patient relationships, video testimonials and written reviews were collected and published directly to her Google Business profile giving new visitors immediate, credible proof before ever making contact.
She received a clear monthly report on rankings, traffic, and enquiries, so progress toward the 6-month target was always visible rather than assumed.
The results in this case study came from a structured SEO strategy for Physiotherapy. We'll analyze your website, local competition, and search opportunities to create a roadmap tailored to your therapy practice.
Website designed and built; keyword strategy finalized; Google Business Profile created; local citations submitted. With no existing presence, every foundational element had to be created before any ranking activity could begin. Outcome: An online presence existed for the first time; no enquiries yet.
Website published; NHS patient reviews collected and added to the Google Business profile; video testimonials produced and added to the site. Trust signals needed to be in place before traffic arrived, since a first-time visitor with no prior history with the practice needs immediate proof of credibility. Outcome: Google began crawling and indexing the new site; no significant ranking movement yet.
Continued local optimization and content presence. New sites in a low-competition niche can surface in local results faster than in more competitive specialties, once the foundation is in place. Outcome: Keywords began appearing in local search results; Google Business impressions started generating; the first enquiry arrived from a stranger with no prior connection to the practice.
Continued citation building, review collection, and local signal strengthening. Consistency in signals over several months is what converts early impressions into a repeatable enquiry pattern. Outcome: 5–6 new patient enquiries per month, arriving consistently through Google; rankings climbing steadily.
Continued ranking growth, review accumulation, and local authority building. Outcome: Rankings and local visibility continued to improve as the campaign moved toward the monthly enquiry target.
Continued ranking growth, review accumulation, and local authority building. Target: 15–20 monthly enquiries by month 6. Status: In progress this page will be updated once this month is complete.
Monthly Client Enquiries: Grew from 0 to 5–6 per month.
Google Ranking: Moved from not ranked to Page 1–2.
Organic Website Traffic: Grew from 0 to 120/month.
New Client Bookings: Grew from 0 to 4–5/month.
Google Reviews: Grew from 0 to 12.
Online Presence: Moved from none to fully established.
Going from zero organic traffic to 120 sessions per month means the practice now exists in the exact moment a prospective patient is searching, rather than depending entirely on word of mouth.
Moving from 0 to 5–6 monthly enquiries is the first proof that an online presence built from nothing can generate real, unprompted contact from people the practice has never met.
The 6-month target of 15–20 monthly enquiries has not yet been reached — the practice is currently on pace toward it, but this is a forecast based on the current trajectory, not a confirmed result.
"I had been working in the NHS for years and always dreamed of building something of my own. But I had no idea where to start online. This team built everything from scratch my website, my Google presence, my reviews and within weeks I started getting enquiries from women I had never met before. For the first time my private practice feels real."
Every successful case study starts with a clear strategy. Discover what's preventing your website from ranking higher in Google and learn the practical steps that can help you attract more qualified therapy enquiries.